Wer ist Fred?


The handbag company from Dinslaken, Germany ows its name to its founder Constanze Alef and a stuffed animal.

On the day she was born, Constanze received a gift from her parents - a stuffed green hippo called “Fred”.  Fred had to keep her company wherever she went and she just wouldn´t sleep without him.

A year later, tragedy struck when Fred got lost!

In spite of an intensive search operation, newspaper ads and many tears shed, Fred never reappeared – and so a new green hippo entered Constanze´s life: Fred´s brother (Freds Bruder in German). Many years later, when it was time to decide on a name for her label, Constanze knew that she wanted it to be distinct, unique and very special – like “FREDsBRUDER”!

We strive to design and produce bags with the same effect that Freds Bruder had on Constanze: bags that accompany us everywhere, bags that we never want to let go of.

By the way: Freds Bruder still exists and joins Constanze on all of her journeys. Only now he has been cuddled beyond recognition and travels in really beautiful bags…

We hope you enjoy FREDsBRUDER!

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